Discover How Much Value Is Hiding Inside Your Business
ThinkIP helps founders, business owners and advisers identify hidden IP, understand business value, reduce value leakage and build more valuable, transferable businesses.
Free indicative assessment · No credit card · Approximately 10 minutes
40+
Years IP Valuation Experience
PhD
IP Valuation Research
CBV
Certified Business Valuer
IPAPS™
Proprietary Methodology
Know Your Number Before You Need It™
2027 Business Valuation™
Understand what your business may be worth and establish a documented benchmark before future tax, ownership, succession or sale decisions make the answer urgent.
Free Indicative Valuation
Approx. 10 minutes
Complete Professional Report
Business value, risks and opportunities
$1,895 + GST
Fixed price
Within 24 Hours*
Professional report and certificate
*Subject to complete and verifiable information being provided.
Where Are You Now?
Choose Your Pathway
The ThinkIP Difference
Why Financial Statements Don't Tell the Whole Story
Financial performance is fundamental to valuation, but it does not always reveal the strategic assets, dependencies and transferability factors that can influence what a business is worth.
Hidden IP Assets
Trade secrets, systems, know-how and relationships that never appear on a balance sheet.
Founder Dependency
A business that can't operate without the founder may be worth significantly less to a buyer.
Revenue Transferability
Revenue tied to one person or relationship leaves with them, and so does the value.
Value Leakage
Structural gaps in IP protection, documentation and commercialisation that quietly erode enterprise value.
Commercialisation Potential
Untapped pathways — licensing, franchising, SaaS, partnerships — that can multiply the asset base.
IP Legal Ownership
Ownership of IP is not always as clear as business owners assume, particularly where employees, contractors, founders or related entities have contributed to its creation.
The IPAPS™ Difference
IPAPS™ goes beyond financial performance by examining IP strength, revenue quality, founder dependency, transferability, business health and commercialisation potential. The result is a broader assessment of the factors influencing business value, not simply what the business earns.
The Client Journey
The ThinkIP Client Value Ecosystem™
Every ThinkIP product, tool and service sits within one of these stages. Tap a stage to learn more.
Tap a stage to learn more.
Products & Services
From Free Diagnostic to Certified Valuation
Each product serves a different purpose. Choose the level that matches where you are.
Value Leakage
Where Business Value Gets Lost
Most businesses are losing value in ways they can't see. Here are the three most common sources.
Founder Dependency
The business depends heavily on the owner for client relationships, processes and decisions. When that person leaves, transferability and business value can be materially reduced.
Can materially reduce transferability and business valueUndocumented IP
Proprietary systems, methodologies, know-how and brand assets exist but are not registered, documented or protected. This can leave valuable strategic assets unrecognised or difficult to verify.
Can leave valuable strategic assets unrecognised or difficult to verifyRevenue Concentration
A small number of customers represent a large share of revenue. Buyers may see this as increased risk, which can suppress valuation multiples.
Can increase buyer risk and suppress valuation multiplesHow Value Can Change
Illustrative business value scenarios
How Documenting IP Could Add $380K of Recognised Value
A consulting firm had 12 years of methodology never written down. After IPAPS™ assessment and IP documentation, the certified valuation identified $380K in previously uncaptured intangible asset value.
Potential +$380K recognised valueHow Reducing Founder Dependency Could Lift Valuation by 2.3×
A SaaS founder was the only person who could onboard clients. After 6 months of business value roadmap implementation, the business became owner-independent and achieved a 2.3× valuation increase.
Potential 2.3× multiple increaseFree indicative assessment · No credit card · Approximately 10 minutes
Meet Dr Maurice Roussety
PhD, MBA, MLED, CBV
Founder | Researcher | Author | Business Value Specialist
For more than 40 years, Dr Maurice Roussety has worked with founders, SMEs, franchise systems and advisers to identify, build, protect, value and commercialise intellectual property assets.
His work spans business ownership, business failure and rebuilding, doctoral research, university teaching, intellectual property strategy, business valuation and enterprise value creation.
Dr M is the creator of ThinkIP™, IPAPS™ and the ThinkIP™ Business Value Transformation Framework™.
"Because intellectual property is often the most valuable asset a business owner never sees."
40+ Years IP Valuation Experience
Advising SMEs, franchise systems and organisations on IP and business value.
PhD Research
Doctoral research in intellectual property valuation and franchise goodwill.
Author of 14 Books
IP strategy, valuation, business growth and commercialisation.
University Lecturer
Taught at USC and Griffith University in Queensland.
ThinkIP™ Mentoring
Private Mentoring with Dr M
Practical one-on-one mentoring and strategic advisory support for your life, your idea, your growing business and your boardroom.
Are you an accountant, consultant or adviser?
Explore the ThinkIP Adviser pathway and learn how ThinkIP valuation and business-value tools can support your advisory practice.
Knowledge Library
Everything You Need to Build a More Valuable Business
IP Value in Franchise Businesses
Franchising Is Fundamentally an Intellectual Property Business Model
Franchising is not just about systems and branding. It is fundamentally an intellectual property business model. This book reveals how successful franchise networks create, protect and leverage intellectual property assets to scale consistently and profitably. It challenges traditional approaches to franchise valuation by examining who truly creates and owns goodwill…
Most Business Owners Know the Value of Their Home - But Not Their Business
Your business may be one of the largest assets you own. Discover what it may be worth and decide whether you want to explore its value further.