About Dr M

Business Valuation, Intellectual Property & Commercialisation

Doctoral research recognised by independent examiners as making an original and significant contribution to franchise goodwill valuation, combined with decades of practical commercial experience in business value, intellectual property and commercialisation.

PhD · MBA · MLED · CBV

Certified Business Valuer · Creator of IPAPS™ · Author · University Lecturer

Business ValuationIntellectual PropertyCommercialisationBusiness Mentoring
Dr Maurice Roussety

Welcome to ThinkIP. I am Dr M.

My work sits at the intersection of business valuation, intellectual property, commercialisation and business value creation.

Over my career, I have worked with founders, SMEs and organisations across business valuation, intellectual property strategy, licensing, franchising, commercialisation and growth. I have also lectured at the University of the Sunshine Coast and Griffith University in Queensland, Australia.

My academic journey began at Monash University with studies in Accounting and Economics. I later completed a Graduate Certificate in Management, an MBA and a Master of Leadership through the University of New England, followed by a PhD at Griffith University focused on intellectual property, risk and franchise goodwill valuation.

My doctoral research was independently examined and recognised as making an original and significant contribution to knowledge and understanding of franchising, including the scholarship of governance structures, risk, returns and the valuation of franchisee-operated businesses.

I am also a Certified Business Valuer with the Australian Valuers Institute.

"Without knowledge, skill is nothing. My life, by the grace of God, is without limit. Never give up, never despair."

Dr Maurice Roussety
Qualifications

Academic & Professional Credentials

PhD in Intellectual Property & Franchise Goodwill Valuation

Griffith University, Australia

Independent examiners described the thesis as making an “original and significant contribution to knowledge and understanding of franchising.”

Master of Leadership

University of New England

Master of Business Administration

University of New England

Graduate Certificate in Management

University of New England

Accounting & Economics

Monash University

Certified Business Valuer

Australian Valuers Institute

University Lecturer

University of the Sunshine Coast & Griffith University, Queensland

Independent Academic Assessment

What My PhD Examiners Said

Dr M's doctoral research at Griffith University examined governance structure, risk, returns, intangible assets and franchise goodwill valuation. Independent examiners recognised the originality and contribution of the research.

PhD Examiner 1

“This thesis makes an original and significant contribution to knowledge and understanding of franchising and is suitable for publication as a book.”

The examiner also recognised the thesis as advancing scholarship in governance structure, risks, returns and the valuation of franchisee-operated businesses.

PhD Examiner 2

“A very timely and well-executed study of risk-premium calculation and franchisee goodwill valuation.”

“The agency cost estimation factor is a brilliant idea.”

The examiner commended the research for addressing the difficult problem of valuing intangible assets in franchisee-operated businesses and for developing a strong theoretical contribution within the doctoral study.

My Philosophy

IP Is Not Just Legal Protection. It Is Commercial Value

When you hear "Intellectual Property", what comes to mind? Dry legal language? Endless paperwork? Something only large corporations deal with?

THINK again.

I believe IP isn't just about protection. It's about potential. Your business is built on ideas, identity, and innovation. Through ThinkIP, I help you turn those intangible assets into your greatest source of commercial value.

Identify

Know what you already own

Commercialise

Turn it into revenue

Grow

Scale with confidence

Mission
"My mission is to help Australian SMEs identify, build, protect, value and commercialise their intellectual property, so they can create smarter, more scalable and more valuable businesses."

Dr Maurice Roussety, Founder of ThinkIP™

Watch

Hear It From Dr M

Watch Dr M explain the ThinkIP philosophy and why intellectual property can be an important but often under-recognised driver of business value.

Watch on the ThinkIP YouTube Channel

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"ThinkIP... because it pays!"