IPAPS™ Startup Value Potential Assessment™
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Most startups are worth more than their revenue.
The question is not:
"What is the business worth today?"
The question is:
"What could this business become worth if successfully executed?"
$4,995
+ GST
Who Is This For?
- Pre-revenue startups
- Early-stage businesses
- Founders with MVPs
- Founders with intellectual property but little or no revenue
- Incubator and accelerator participants
- Founders seeking investment
- Businesses preparing for commercialisation
Why Traditional Valuations Fail Startups
Traditional valuation methodologies typically conclude:
"No revenue = no value."
IPAPS™ Startup instead answers:
"What could this business become worth if successfully executed?"
A Strategic Value Potential Assessment
IPAPS™ Startup Value Potential Assessment™ is a strategic business value assessment designed specifically for pre-revenue and early-stage businesses.
Rather than focusing on historical profits, it evaluates the strategic assets, intellectual property, commercialisation pathways and founder capabilities that create future enterprise value.
The assessment identifies not simply what a business is worth today, but what it could become worth if successfully executed.
This Assessment Is NOT
- A formal valuation
- A DCF valuation
- A certified valuation
- A venture capital valuation
This Assessment IS
- A strategic value potential assessment
- An intellectual property assessment
- A commercialisation assessment
- A founder capability assessment
- A future enterprise value modelling exercise
The IPAPS™ Startup Methodology
Seven weighted modules assess the key drivers of future enterprise value for early-stage businesses.
Founder Capability Index™
- Founder experience & industry expertise
- Commercial capability & execution history
- Resilience & leadership strength
- Advisory capability
Opportunity Attractiveness Index™
- TAM / SAM / SOM
- Market growth & timing
- Competition & barriers to entry
Intellectual Property Strength™
- Brand assets, software, methodology & know-how
- Systems, content, trade secrets & data
- IP ownership & protectability
Business Model Quality™
- Scalability & operating leverage
- Recurring revenue potential
- Network effects, platform effects & transferability
Commercialisation Potential™
- Licensing, franchising, SaaS & subscription pathways
- Marketplace & strategic alliance potential
- Acquisition pathways
Strategic Asset Index™
- Strategic partnerships & channels
- Communities, databases & networks
- Supply chain advantages
Execution Readiness™
- MVP, pilots & customer validation
- Proof of concept & market readiness
- Funding readiness
Master Score
IPAPS™ Startup Value Potential Score™
Weighted composite of all 7 modules · 0–100
Where Does Your Startup Sit?
90+
Venture Ready
80+
Investment Ready
70+
Commercialisation Ready
60+
Development Ready
50+
Concept Ready
<50
Idea Stage
What the Assessment Produces
Revenue Forecast Engine™
3-year revenue scenarios — conservative, expected, optimistic — based on acquisition, pricing, market share and growth assumptions.
EBIT Forecast Engine™
Year 1–3 EBIT forecasts across all three scenarios, modelling operating leverage and path to profitability.
Future Enterprise Value Forecast™
EV forecasts across 5 time horizons — Current, Year 1, Year 2, Year 3, Year 5 — for all three scenarios.
Commercialisation Engine™
Recommends one or more pathways: SaaS, licensing, franchising, subscription, marketplace, strategic alliance, acquisition or hybrid model.
Investment Readiness Engine™
Assesses founder readiness, investor readiness, governance, commercial readiness and funding readiness.
Six Professional Reports
Delivered as a complete assessment suite.
IPAPS™ Startup Value Potential Report™
Primary strategic assessment report.
Startup IP Asset Register™
Full inventory of identified IP assets.
Revenue Forecast Report™
3-year revenue scenarios — conservative, expected, optimistic.
Future Enterprise Value Potential Report™
EV forecasts across 5 time periods.
Commercialisation Roadmap™
Recommended commercialisation strategy and pathways.
Investment Readiness Report™
Investor readiness rating and recommendations.
Choose the Right Assessment
Snapshot™ Product 1 | Startup™ Product 2 — You are here | Certified™ Product 3 | |
|---|---|---|---|
| Price | $2,995 | $4,995 | $8,995 |
| Hidden IP Discovery | |||
| IP Assessment | |||
| Revenue Forecast | |||
| EBIT Forecast | |||
| Future Enterprise Value | |||
| DCF | Simplified | Forecast-based | Full |
| Commercialisation Analysis | Basic | Advanced | Full |
| Investment Readiness | |||
| Value Leakage | |||
| Certified Valuation | |||
| Professional Review | |||
| Report Suite | 1 | 6 | 8 |
Disclaimer
The IPAPS™ Startup Value Potential Assessment™ is a strategic business value and commercialisation assessment designed for startups and early-stage businesses. It estimates value potential based on strategic assets, intellectual property, founder capability and commercialisation assumptions. It is not a certified business valuation, expert valuation opinion or investment advice.
Find Out What Your Startup Could Become Worth
Receive six professional reports, a future enterprise value forecast, commercialisation roadmap and investment readiness rating — all tailored to your specific business, IP and commercialisation pathway.