Become a ThinkIP Certified Advisor
Learn how to identify, structure, commercialise, and leverage Intellectual Property Assets to help businesses build scalable enterprise value.
Certified Advisors report adding IP strategy as a new premium-fee service within 90 days of completing the program.
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Why Most Advisors Are Missing the Biggest Commercial Opportunity in Business
Most businesses hold significant intellectual property they have never identified, protected, or commercialised. Most advisors lack the framework to help them do it.
Hidden IP Goes Undetected
85% of SME value resides in intangible assets, yet most businesses cannot identify or articulate what they own.
Advisors Miss the Commercial Gap
Without an IP commercialisation framework, advisors cannot help clients build enterprise value, defensible positioning, or scalable systems.
IPA Strategy is Now Essential
In a knowledge economy, Intellectual Property Assets are the primary driver of scalability, licensing revenue, and business transferability.
Dr Maurice Roussety
Dr M is Australia's leading commercial IP strategist. With a PhD in IP Valuation from Griffith University and decades of consulting experience across SMEs, franchises, and listed companies, he created the ThinkIP methodology to systematise what most businesses have never considered.
Author of 9 published books on IP commercialisation, university lecturer at USC and Griffith University, podcast host, and keynote speaker. Dr M brings unrivalled depth to the ThinkIP Certified Advisor Program.
"Without knowledge, skill is nothing. ThinkIP because it pays."
9 Published Books
IP Commercialisation
PhD: IP Valuation
Griffith University
Podcast Host
Weekly IP insights
University Lecturer
USC & Griffith

The 7-Step ThinkIP Framework
A proven, systematic process for identifying, building, and commercialising Intellectual Property Assets.
Identify
Create
Build
Protect
Value
Commercialise
Manage
8 Modules. 45+ Hours. Real-World Application.
Each module builds commercial advisory capability through structured learning, live sessions, and practical case studies.
Choose Your Certification Pathway
Three tiers designed to match your advisory ambition and commercial goals.
ThinkIP Associate
Advisors new to IP strategy
Standard $1,497
Includes
- Modules 1–3
- Digital certificate
- ThinkIP methodology access
- Community forum access
Modules 4 to 7 cover the commercialisation strategies, enterprise valuation frameworks, and sale-readiness systems that allow advisors to guide clients through licensing, exit, and capital-raising decisions, and command premium fees for doing so.
ThinkIP Certified Advisor
Practising business advisors & consultants
Standard $5,950
Includes
- All 7 modules
- Live cohort sessions
- Certification credential
- Branding rights
- Referral network access
- Advisor toolkit
- 12-month CPD access
ThinkIP Master Advisor
Senior advisors & ecosystem leaders
Standard $14,950
Includes
- All Certified inclusions
- 1:1 mentorship with Dr M
- Master credential
- Co-branding opportunities
- Referral revenue share
- Ecosystem leadership role
- Speaking opportunities
Benefits of Certification
Recognised Certification
Credential backed by ThinkIP's IP commercialisation methodology
Branding Rights
Use the ThinkIP Certified Advisor designation
Referral Network
Access to the ThinkIP advisor ecosystem
Framework Access
Full A-Z IPA Framework™ and tools
Ongoing CPD
Continuing professional development included
Strategic Differentiation
Stand out in a crowded advisory market
Commercial Positioning
IP-led advisory commands premium fees
Ecosystem Access
Books, podcast, events and master content
Built for Commercial Advisors
If you work with business owners, this certification will expand your commercial capability and advisory positioning.
Accountants
Business Consultants
Franchise Advisors
Business Coaches
Commercial Lawyers
Startup Advisors
Commercial Strategists
Innovation Consultants
The Transformation
ThinkIP shifts business thinking from activity to asset, from operator to enterprise owner.
Common Questions
Become a ThinkIP Certified Advisor
Help businesses build what they own, not merely what they do.
"ThinkIP because it pays!"
Certification Levels
ThinkIP Associate
Understands ThinkIP™ Framework and IPAPS™ basics. Can identify IP assets and refer clients for professional valuation.
ThinkIP Certified Advisor
Can interpret IPAPS™ outputs and guide clients through value improvement actions. Qualified to build comprehensive IP advisory practices.
ThinkIP Master Advisor
Can lead advanced IP strategy, commercialisation and value creation programs using IPAPS™ insights. Positioned as ecosystem leader.
ThinkIP™ teaches advisors how to identify, build, protect and commercialise intellectual property.
IPAPS™ measures how those activities affect enterprise value.
Where to Start
Turn Learning Into Measurable Business Value
The ThinkIP™ Framework shows how to build intellectual property assets. IPAPS™ shows how those assets influence enterprise value. Become a certified advisor and help clients transform learning into measured business value.
"ThinkIP... because it pays!"