Build It Monthly. Own It Permanently.
Each month focuses on building a specific intellectual property asset or value driver that can improve your IPAPS™ score, reduce value leakage and increase enterprise value.
A tiered monthly membership for SME owners and startup founders committed to building their business as an asset. Work through a structured 12-month IP building curriculum with Dr M, and join a community of business owners building the same deliberate, IP-first way.
Founding member cohort forming now, 30 places only before public launch.
What Makes This Different
The academy is transactional. Consulting is project-based. The Growth Club is different in three specific ways.
Subscription-Based
You know exactly where you stand every month. A clear monthly challenge, a measurable portfolio score, and a community working the same way.
Community-Based
You are not learning alone. Every member is building their IP the same deliberate way. The relationships you build here outlast any individual module.
Milestone-Based
After 12 months, you have 12 documented, commercially structured IP assets. Not notes. Not plans. Assets you built, tested, and own.
The Monthly THINK IP Playbook
A 4-page, professionally designed document delivered to all members on the 1st of every month. It is the written version of what Dr M would tell a business owner if they sat down for an hour: specific, actionable, and built directly from the THINK IP Entrepreneur Series.
Cover: Month number, Building Block featured, Challenge title.
The Building Block in depth: why it matters commercially, how it applies at different business stages.
The IP Building Challenge: step-by-step brief, tools, and submission format.
Case Study: a real or composite business example with before, after, and commercial outcome.
IP Building Challenge
Each month, every member across all tiers works on the same challenge
Every challenge is designed to be completable in 2 to 4 hours of focused work, produce a specific documented output, and move the member's IP portfolio measurably forward.
12
IP Assets Built in Year 1
4 hrs
Max per Challenge
0-100
IP Portfolio Score
15
Building Blocks Covered
12 Months. 12 IP Assets.
A structured journey through the 15 THINK IP Building Blocks. Every month, a member who completes the challenge has built something that did not exist when they joined.
Three Tiers. One Direction.
Each tier is designed for a different stage of business growth. Members progress through the tiers as their business and IP sophistication develops.
IGNITE
Start building your IP foundation
$97/mo
or $970/yr, 2 months free
Early-stage SMEs and startup founders building their first IP assets
- Monthly THINK IP Playbook (PDF)
- Monthly IP Building Challenge
- Access to The Commons community
- Monthly group Q&A call with Dr M
- IP Portfolio Score tracker
- Resource Library (all back-content)
- Peer matching & accountability network
Annual Bonus
Growth Foundations Strategy Session with Dr M (valued at $497)
BUILD
Accelerate with structured coaching
$397/mo
or $3970/yr, 2 months free
Established SMEs with $500K+ revenue ready to commercialise their IP
- Everything in Ignite, plus:
- Small-group Zoom coaching cohort (4 to 6 members)
- Monthly one-on-one 60-min Zoom coaching session with Dr M
- Personalised challenge feedback from Dr M
- Private cohort space in community
- Hot seat access: present your IP challenges
- Tier-specific content and templates
Annual Bonus
IP Diagnostic Session credit ($1,500 value)
SCALE
1:1 access for serious growth
$997/mo
or $9970/yr, 2 months free
High-growth businesses pursuing licensing, franchising, or exit strategies
- Everything in Build, plus:
- Monthly 60-min one-on-one Zoom coaching session with Dr M
- Unlimited voice message access to Dr M
- Priority challenge review & feedback
- Scale-tier exclusive community space
- Early access to new THINK IP frameworks
- Direct referrals to Dr M's consulting network
Annual Bonus
Full-day intensive with Dr M (valued at $5,500)
Cancel anytime. Pause if life happens. Dr M reviews every pause request personally.
Structured. Deliberate. Activated.
The first 30 days determine whether a member stays for 12 months. Onboarding is not a welcome email. It is a structured activation experience.
Welcome & Community Access
Personal welcome from Dr M. Immediate access to the community and Resource Library. First introduction prompt in The Commons.
IP Baseline Assessment
Complete the IP Baseline Assessment (20 to 30 min). Receive your starting IP Portfolio Score (0 to 100) and identify your two or three most underdeveloped Building Blocks.
First Connections
Dr M recommends two or three existing members to connect with based on business stage. You are tagged in the monthly challenge space and welcomed.
First Active Month
Participate in your first group call, complete your first IP Building Challenge, and receive personal feedback from Dr M on your submission.
Common Questions
Track Value Creation With IPAPS™
Growth Club is not only a learning program. It is a monthly value creation system.
Each month helps members build a specific asset or capability that can be measured through IPAPS™.
The goal is to move from hidden value to measurable value, and from business activity to enterprise value.
ThinkIP™ teaches business owners how to identify, build, protect and commercialise intellectual property.
IPAPS™ measures how those activities affect enterprise value.
Where to Start
SME Academy
For business owners who want to identify, build, and commercialise their IP assets.
ExploreCertified Advisor Program
For advisors seeking full certification, branding rights, and referral network access.
View ProgramTurn Learning Into Measurable Business Value
The ThinkIP™ Framework shows you how to build intellectual property assets. IPAPS™ shows you how those assets influence enterprise value. Start with learning. Progress to valuation. Then build a roadmap to increase business value.
"ThinkIP... because it pays!"