Commercialisation Framework™
A structured decision model for choosing and implementing the right commercialisation pathway for your IP assets.
What It Is
Many businesses have valuable intellectual property but struggle to turn it into revenue. The Commercialisation Framework™ provides a structured decision model for choosing the right commercialisation pathway, rather than guessing or copying what others have done.
The framework evaluates six commercialisation pathways against the business's IP strength, market position, operational readiness and risk profile. Each pathway has different requirements for IP protection, systems maturity, capital and management capability. The framework matches the business to the pathway that offers the highest probability of success.
This is not a theoretical exercise. The framework is applied in real engagements to help businesses choose between licensing, franchising, SaaS, marketplace models, strategic alliances and acquisitions, and then build the execution plan for the chosen pathway.
Key Components
SaaS / Subscription
Recurring revenue model built on proprietary software, content or data delivered through a platform.
Licensing
Granting rights to use IP in exchange for royalties, enabling scale without operational expansion.
Franchising
Replicating a proven business model through franchisees, requiring documented systems and strong brand IP.
Marketplace / Platform
Building a two-sided network where IP creates the platform value and network effects drive growth.
Strategic Alliance
Partnering with an established player to access distribution, capability or market reach.
Acquisition
Acquiring or being acquired to realise IP value through integration or exit.
How It's Applied
Applied in the Scale School™, Adviser School™ and all IPAPS™ Professional engagements involving commercialisation strategy.
What You Get
A clear, evidence-based recommendation for the optimal commercialisation pathway
An understanding of what each pathway requires before you commit
A sequenced execution plan tailored to your chosen pathway
Reduced risk of choosing a pathway that does not fit your IP or operational position
Related Tools & Products
Want to Apply This Framework?
Book a free strategy call with Dr M to discuss how this framework applies to your specific business situation.
Other Frameworks
ThinkIP™ Framework
The master commercial framework for IP strategy and business value creation.
A-Z IP Assets Framework™
A comprehensive taxonomy of every intellectual property asset type a business can own.
15 IP Asset Building Blocks™
The 15 categories of business IP that drive enterprise value.
IPAPS™ Framework
The Intellectual Property Asset Pricing System, Australia's only IP-informed business valuation methodology.