A-Z IP Assets Framework™
A comprehensive taxonomy of every intellectual property asset type a business can own.
What It Is
Most business owners can name two or three categories of intellectual property: their brand, maybe a patent, and perhaps their customer list. The A-Z IP Assets Framework™ exists because the real value of a business is spread across a much wider set of intangible assets that are rarely identified or documented.
The framework provides a complete taxonomy that covers every category of IP a business can own, from the obvious registered rights through to the hidden operational assets that drive day-to-day value. It is the foundational discovery tool used in every ThinkIP engagement.
When applied systematically, the framework ensures that no asset is missed during IP discovery, valuation preparation or sale readiness planning. This completeness is what separates a thorough IP position from a superficial one.
Key Components
Registered Rights
Trade marks, patents, designs and domain names that are formally registered and legally enforceable.
Brand & Reputation
Brand identity, brand equity, customer experience, reputation drivers and market positioning.
Systems & Processes
Documented workflows, SOPs, proprietary methodologies, software and operational know-how.
Data & Content
Customer databases, market insights, proprietary content, training materials and published IP.
Relationships & Networks
Customer relationships, supplier networks, partnership agreements and distribution channels.
How It's Applied
Used during IP Discovery sessions, Business Health Checks and IPAPS™ assessments to ensure completeness of the asset register.
What You Get
A complete, documented IP asset register with nothing missed
Clear visibility of which assets are protected and which are exposed
A foundation for accurate IP-informed business valuation
Stronger negotiation position in any sale, investment or partnership discussion
Related Tools & Products
Want to Apply This Framework?
Book a free strategy call with Dr M to discuss how this framework applies to your specific business situation.
Other Frameworks
ThinkIP™ Framework
The master commercial framework for IP strategy and business value creation.
15 IP Asset Building Blocks™
The 15 categories of business IP that drive enterprise value.
IPAPS™ Framework
The Intellectual Property Asset Pricing System, Australia's only IP-informed business valuation methodology.
IPAPS™ Value Adjustment Engine™
The scoring engine that adjusts enterprise value based on IP strength, risk and commercial potential.