Betting On Me
Founder Dependency, Personal Goodwill and Transferability - The Fourth Narrative Companion to Beyond EBITDA
When the Founder Is Both the Greatest Asset and the Greatest Risk
Betting On Me is a business novel about founder dependency, personal goodwill, intellectual property ownership and business transferability. Through the story of agency founder Nadia Hollis, Dr M explores what happens when a founder's personal brand becomes one of the business's greatest competitive advantages and simultaneously one of its greatest valuation risks.
Who Should Read This
Founders whose personal brand is inseparable from their business, advisers helping owners prepare for sale or succession, and investors evaluating businesses where the founder is the key competitive advantage. Also for anyone concerned about employee-created intellectual property ownership and attribution.
Key Outcomes
- Understand the difference between personal goodwill and enterprise goodwill
- Recognise when a founder's personal brand is a valuation risk
- Learn how employee-created intellectual property affects ownership and transferability
- Explore the relationship between revenue quality and founder dependency
- Understand attribution and its impact on enterprise value
- Discover how to convert founder-centred success into transferable business value
Available Formats
Book Content & Themes
A narrative exploration of founder dependency, personal goodwill, intellectual property ownership and the difficult process of converting founder-centred success into transferable enterprise value.
The Personal Brand Paradox
When a founder's personal brand becomes the business's greatest competitive advantage and simultaneously its greatest valuation risk.
Personal vs Enterprise Goodwill
The critical distinction between value attached to the founder and value the business itself owns and can transfer.
Employee-Created IP
Intellectual property ownership, attribution and the risks when key value is created by employees rather than the founder.
Converting to Transferable Value
The difficult process of converting founder-centred success into value the business can actually own, retain and transfer.
FAQ
When the Founder Is the Business, What Happens to the Value?
Explore the tension between personal goodwill and enterprise value through the story of Nadia Hollis and the IPAPS principles that explain why a founder can be both the reason a business succeeds and the reason its value cannot fully transfer.
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"ThinkIP... because it pays!"