THINK IP
Identify, Create, Build, Protect, Value, Commercialise And Manage Intellectual Property.
The Complete IP Strategy Guide
Most business owners think intellectual property is just trade marks and patents. They're wrong. THINK IP reveals how successful businesses create hidden value through systems, branding, processes, customer experience, data, know-how and commercial strategy.
Who Should Read This
SME owners and advisors who want a practical, comprehensive guide to commercial IP strategy. This book is for anyone serious about building, protecting and commercialising intellectual property assets to increase profit, scalability and business value.
Key Outcomes
- Understand what intellectual property really means in a commercial context
- Learn the complete A-Z IPA Framework™ to identify all IP assets
- Build a defensible IP strategy aligned to business goals
- Protect your IP with practical legal and operational measures
- Value your intellectual property for investment or sale
- Commercialise IP through licensing, franchising or digital products
Available Formats
Book Content & Chapters
A practical, plain-English guide to identifying, protecting and commercialising intellectual property assets.
Understanding IP
What intellectual property really means and why SMEs overlook it.
The A-Z IPA Framework™
Identify hidden IP assets across systems, processes, brand, data, know-how and more.
Building IP Strategy
Develop a defensible IP strategy aligned to business growth and market position.
Protection & Commercialisation
Protect your IP legally and commercialise it for recurring revenue and valuation.
FAQ
Learn More About IP Strategy
Ready to apply these principles to your business? Explore the complete THINK Framework and discover how to identify, build, protect and commercialise your intellectual property assets.
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Ready to THINK IP?
Transform how you identify, protect and commercialise intellectual property assets.
"ThinkIP... because it pays!"