I Am Starting Up

Founder Stage

Build a Startup That Is Valuable, Investable and Commercially Scalable

You have an idea, a product or early traction. You may not yet know what your startup is worth, which intellectual property you own, or how to commercialise it. Follow the ThinkIP™ Startup Value Builder Path™ to discover hidden value, build strategic assets and create a business worth something from day one.

Start Your Founder Journey

Free Founder Guide

Download the ThinkIP™ Startup Value Builder Path™

A practical founder guide showing how to move from idea, product or early traction to a startup that is valuable, investable and commercially scalable.

The ThinkIP Startup Value Journey™
The 5-Step Founder Path™
Hidden Asset Discovery™
Free Diagnostic Tools™
Founder School™
Startup Value Potential™
Strategy Session Process™
Commercialisation Pathways™
Startup Engagement Options™
Founder Action Checklist™

Estimated reading time: 15 minutes

Your Recommended 5-Step Path

Do not start with a product. Start with the pathway. Each step helps you build more clarity, confidence and value before moving to the next.

Step	Action	Time	Investment
1	Discover Hidden Assets	<10 mins	Free
2	Learn the ThinkIP Method	Self-paced	Free / Low Cost
3	Assess Your Startup	30-90 mins	$4,995 + GST
4	Strategy Session with Dr M™	60 mins	$495 + GST
5	Build Your Startup	Project	Variable

Step 1 — Discover Hidden Assets

Start by identifying what value may already exist inside your idea, product, brand, knowledge, systems or early customer relationships.

Business Health Check™

Assess whether your startup contains hidden value across IP, systems, revenue, business model and commercialisation potential.

Start Assessment

Hidden IP Scorecard™

Identify the intellectual property assets already inside your idea, product, process, know-how or early business model.

Start Assessment

Start Free Diagnostics

Step 2 — Learn the ThinkIP Method

Before investing heavily in development, legal protection or marketing, understand how startup value is created through IP, business models, commercialisation and strategic assets.

Recommended Books

Academy

Founder School™

Live Open Masterclasses™ also available with no membership required.

Explore Founder School™

Step 3 — Assess Your Startup

Startup Value Potential™ Assessment

$4,995 + GST

A comprehensive assessment of founder capability, opportunity attractiveness, IP strength, business model quality, commercialisation potential, strategic assets and execution readiness.

Startup Value Report™
Founder Capability Assessment™
Opportunity Assessment™
IP Assessment™
Business Model Assessment™
Revenue Forecasts™
Enterprise Value Scenarios™
Investment Readiness Report™

Assess My Startup

Step 4 — Strategy Session with Dr M™

$495 + GST60 minutes

A focused session with Dr M to review your stage, diagnostics, IP opportunities, commercialisation options, funding readiness and recommended next step.

Step 5 — Build Your Startup

Depending on your assessment results, Dr M may recommend a structured pathway to help build, commercialise and scale the startup.

Business Value Roadmap™

Early customers and founders needing a clear value creation plan.

You Receive

Value Driver Analysis™
Strategic Asset Roadmap™
Growth Priorities™
Commercial Opportunities™
Founder Dependency Assessment™
Value Creation Strategy™

POA

Discuss My Startup Pathway

Startup Commercialisation Roadmap™

Founders ready to turn IP, know-how or products into revenue.

You Receive

Commercialisation Strategy™
Revenue Model™
Pricing Strategy™
Financial Forecasts™
Investment Roadmap™
Commercialisation Action Plan™

$10,000–$25,000 + GST

Discuss My Startup Pathway

Startup to Market Program™

Founders seeking end-to-end strategic support from startup assessment to market launch.

You Receive

Strategic Engagement
Commercialisation Strategy
Financial Modelling
Investor Materials
IPAPS Valuation
Launch Strategy
Market Entry Plan
Growth Roadmap

$25,000–$75,000+ GST

Discuss My Startup Pathway

Which Path Is Right For Me?

I have an idea	Founder School™ + Free Tools
I have an MVP	Startup Value Potential™ Assessment
I have early customers	Business Value Roadmap™
I need commercialisation	Startup Commercialisation Roadmap™
I am raising capital	Startup Value Potential™ or Certified IPAPS™ Valuation
I want global expansion	Commercialisation & Global Expansion Valuation™

Ready to Build a Startup That Is Worth Something?

Start with the free diagnostic, download the founder guide, or speak with Dr M about your next step.

Start Free Business Health Check™

"ThinkIP... because it pays!"